This track was inspired by the reflections in my article ‘What an (Almost) 80-Year-Old Shareholder Taught Me,’ where one AGM conversation became a window into the resilience, wisdom, and evolving needs of individual investors. Sid Was Told Once gives voice to the original Sid — the symbol of the 1986 British Gas privatisation campaign — now in his seventies, still showing up to AGMs, still holding the line on ownership, and still being overlooked by many companies' investor relations strategies.
But Sid's not alone. His son’s watching markets on his phone. His granddaughter’s on TikTok learning finance. Together, they’re a multi-generational force that companies can no longer afford to ignore.
This folk-soul ballad weaves their story — from the promises made in the 80s to the digital demands of Gen Z today — reminding us that shareholder engagement must be more than a slogan. It must be year-round, inclusive, and rooted in respect.
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